24 June 2026 Brussels - Day 2 Of Smart Water Metering & Customer Transformation

Water CX 2025 - Customer Experience Transformation For Water
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Water CX 2025 - Customer Experience Transformation For Water

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  • Home
  • AGENDA
    • AT A GLANCE
  • SPEAKERS
    • INCLUDE
  • REGISTER
  • 2025 VIRTUAL EVENT
    • CHAIR'S THOUGHTS
  • PURCHASE MATERIALS
  • SPONSORS
  • WHY ATTEND?
    • Directors Of Customer CX
    • Operational Heads
    • Field Team Leaders
    • Solution Providers
    • International Utilities
    • Who You Will Meet
    • Key USP's
  • SPONSOR

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Speakers Include:

Evelyn De Meyer, Manager Smart Metering, De Watergroep

Dr Armenak Antinyan, Head of Behavioural Economics, Thames Water, UK

Dr Armenak Antinyan, Head of Behavioural Economics, Thames Water, UK

  • Evelyn represents the largest water utility company in Flanders, Belgium, where Evelyn focuses on the implementation and smart use of digital water meters.
  • The presentation focuses on the rollout of digital water meters on the sector level for Pidpa, Farys and De Watergroep.

Key challenges and discussion points include:

  • Logistical complexity (more than 2.8 million analogue meters by 2030)
  • Interoperability and data exchange
  • Customer acceptance and communication
  • Technological hurdles
  • Regulatory alignment

Dr Armenak Antinyan, Head of Behavioural Economics, Thames Water, UK

Dr Armenak Antinyan, Head of Behavioural Economics, Thames Water, UK

Dr Armenak Antinyan, Head of Behavioural Economics, Thames Water, UK

  • Dr. Armanach’s session will explore how behavioural science is helping water utilities move beyond simply providing customers with data towards actually influencing real-world customer decisions and actions. 
  • Drawing on concepts such as System 1 and System 2 thinking, he will show why customers do not always respond rationally to usage information, billing messages, affordability support, or water efficiency campaigns—and why understanding human behaviour is becoming just as important as the technology itself.

Simon Granath, Teamleader-Smart Distribution Network, VA SYD

Dr Armenak Antinyan, Head of Behavioural Economics, Thames Water, UK

Dr Mahmoud Al-Hader Acting SVP, Water Strategy & Performance, TAQA Distribution

  • Simon has been working on the technology development of water and wastewater for 10+ years, with a main focus on sensing, IoT, and leveraging our data.
  • He has been part of VA SYDs smart metering journey since the beginning: setting up requirements for procurement, implementation and the continuous development that needs to take place.
  • "So the main things we want to share are our learnings from implementing a solution without vendor lock-ins that is adoptable for technology change and how this can help create development, not limit it. And also what we have learned from our mistakes and what we would do differently if we were starting over today".

Dr Mahmoud Al-Hader Acting SVP, Water Strategy & Performance, TAQA Distribution

Dr Mahmoud Al-Hader Acting SVP, Water Strategy & Performance, TAQA Distribution

Dr Mahmoud Al-Hader Acting SVP, Water Strategy & Performance, TAQA Distribution

Dr. Al-Hader sits at the intersection of:

  • Water network strategy 
  • Asset information / GIS 
  • Digital infrastructure (CMMS, OT, analytics) 
  • Performance optimisation at the system level 
  • Contributions will address how investments in smart data about assets (pipes, valves, meters, networks) become operational control and delivers payback and ROI.

Dr Mahmoud Al-Hader Acting SVP, Water Strategy & Performance, TAQA Distribution

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